MyFonts Purchase Flow
The core of the ecommerce experience
These wireframes represent work that was done over the course of several major redesign projects at MyFonts to improve the entire purchase process. The scope of work of these projects included significant changes to the product page, cart, and checkout. The changes to the cart and checkout were particularly successful, resulting in a significantly improved cart-to-purchase conversion rate and a cart abandonment rate that was much lower than industry benchmarks.
Date
2016
Company
MyFonts
Industry
Ecommerce
My Contributions
Visual Design
UX Design
There's quite a bit of complexity involved in font licensing. I've presented the most simple version of the flow here, but my work also included accounting for all the other paths a customer might take when selecting different license types. If for some reason this topic interests you, I'd be happy to explain the ways in which the complexity of this niche industry's business model had to be dealt with in the interface.
In this user flow, we'll imagine that the customer has a burning desire to purchase the most beautiful font in the world…. Comic Sans.
